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How do I consider floodlight technique used in building design?

Lead viewpoint >>
I assume this question is about floodlights on buildings, not landscaping, so here goes! 

Floodlights,are tricky -- they could totally enhance the building's facade, or could totally wash it out if you use the wrong shape, wattage, angle, distance... You get the picture.
Lead suggest >>
Firstly, you have to consider the building's principal face (or faces). Ask yourself similar to these-- which face should I add lighting to let viewers better appreciate it at night? Are there textures that need to be highlighted? Are there details that need to be fleshed out and crisper?

Once you establish that, you have to remember that floodlights should compliment the viewing position and the lighting levels of the surrounding area, or else it would just elicit headaches for the observers.

Ambient lighting can be key here. It's been known and studied over and over again that we despise uncontrollable, bright lights. Our eyes just simply hate it. Low-washed, evenly distributed lighting is a good general description of general floodlighting on buildings, and highlighting (smaller, brighter floodlighting units) should only be used on details that need to be, well, highlighted.

After choosing the type of light you need, you need to set the distance and where exactly you will mount the fixtures. The closer you mount it, the more visible the textures of the building are. You can mimic daylighting by having them installed above and uplighting can be pleasing to the eye. Lateral lighting is usually used on vertical structures and silhouetting can further create drama and depth of the structure.

Also, shadows can be good! Or else there's no depth for the viewers to distinguish, rendering it extremely flat and even distorted. Another thing to consider is where you will mount floodlight -- do not put it where it obstructs the light.

Although there is a lot of science going on with this, you can see there can be trial and errors. I'm sure there are projects that have to test and re-test floodlighting on buildings. But once you get the general principles down, it'll be much easier to create a more cohesive, more aesthetic floodlight building design.
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